Blue Collar Nation

Book Club with Bill Yeadon: Purple Cow by Seth Godin

Eric and Larry Season 3 Episode 151

Purple Cow is a marketing classic. Now roughly 20 years old this book stands the test of time. Bill, Larry, and Eric sit down to discuss this classic book and how to use it in a local home services business.

TITLE SPONSOR: MORNING TECH MEETING
This episode it brought to you by www.morningtechmeeting.com.  Don't lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech's phones for training.

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Super Tech University
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Here is an entrepreneur's story you will relate to.

SPONSOR: C&R Magazine
C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.

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