We started up the book club again with Brandon and Chris from Floodlight Consulting as our new partners. We were not sure we would ever start up the book club again after Bill Yeadon retired. However, we could not have chosen better partners to do this monthly show with.
This month Eric picked a pretty tough book with some really deep thought required how to take the lessons from the book and scale them down to a local service business. However, Peter Thiel's Zero to One can reap huge benefits for the company which can take these lessons and tweak them to dominate their market in areas that are underserved and overlooked.

Enjoy.

TITLE SPONSOR: SUPER TECH UNIVERSITY
This episode is brought to you by Super Tech University.  Don't lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Super Tech University has video lessons that can be sent directly to your tech's phones for training.

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SPONSOR: C&R Magazine
C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor, Michelle Blevins, has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.