Purple Cow is a marketing classic. Now roughly 20 years old this book stands the test of time. Bill, Larry, and Eric sit down to discuss this classic book and how to use it in a local home services business.
TITLE SPONSOR: MORNING TECH MEETING
This episode it brought to you by www.morningtechmeeting.com. Don't lose money in the field because your service techs are not great at sales, customer service, and communicating with clients. Morning Tech Meeting has video lessons that can be sent directly to your tech's phones for training.
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