Scorpion is the Goliath in the home services marketing space. We were honored to have Josh Smith and Cheryl McRae on the show to talk about how these big players help service business companies grow.
The most interesting take-away of this podcast episode is how often Josh and Cheryl talk about company culture, brand, and message not strategies. Larry and Eric imagined a conversation filled with data points and "marketing speak" from this very tech savvy company. They were pleasantly surprised to hear more about marketing using company culture and message as the cornerstone of any marketing campaign.
It just makes sense doesn't it. You can't effectively market a company that is not doing the right things inside the walls of their company. You need to build an amazing culture, mission, and brand; then use Scorpion's services to leverage all the hard work you did in making your company amazing.
If you want to grow your blue collar service business, you will want to listen to this podcast over and over again, and implement the advice.
SPONSOR:
Speaking of great company culture, our show's sponsor, Morning Tech Meeting can help you train your team on the soft skills Josh and Cheryl speak about on the show. Go to:
https://morningtechmeeting.com/ for more details or a $1 trial membership.